Elements of Taste: Understanding What We Like and Why, Paperback/Benjamin Errett

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From My Little Pony to the Sex Pistols: An engaging exploration of why we love what we love Katy Perry. Wes Anderson. Coldplay. Star Wars . Hamilton. Gilmore Girls . We all have our most and least favorite things. But why? In this smart, funny, and well-researched book, Benjamin Errett brings together the latest findings from the worlds of psychology, criticism, neuroscience, market research, and more to examine what taste really means–and what it can teach u

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