The Icarus Deception. How High Will You Fly’/Seth Godin


Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art. Creativity is both scarce and valuable. What was important in the old economy (conformity, standardization, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you’re a teacher, a doctor or a customer service rep you can make art if you care abo


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